WINA Z RPA
Trade Show, Warsaw, 2017

TRADE SHOW • CONCEPT • BRANDING •CAMPAIGN •WEBSITE • SOCIAL

We set up the Wina z RPA campaign to promote South African wines in Poland. We prepared a yearly trade show and several smaller tastings and events throughout the year.

In 2017, 26 producers visited Warsaw to attend the trade show organised together with Wesgro and the South African Embassy in Warsaw. The show was hosted in the Intercontinental Hotel in Warsaw, starting with a Masterclass, followed by a trade tasting and a public tasting.

I VINI DEL PIEMONT & SLOW WINE SALON
Trade Show, Seoul, 2019

TRADE SHOW • CONCEPT • BRANDING •CAMPAIGN •WEBSITE • SOCIAL

For I Vini del Piemont and Slow Wine first initiative in Korea, we prepared a trade show accompanied by masterclasses.

We complemented the trade show with a Korean website and the Slow Wine Guide's launch in Korean.

SEOUL WINE MEETING
November 12, 2016

EVENT • STRATEGY

Together with the South African Embassy in Seoul, Espere organised the first South African wine tasting in Seoul.

We hosted the tasting in a unique location, a restaurant in an old Korean house.

WINA Z RPA
Trade Show, Warsaw, 2018

TRADE SHOW • CONCEPT • BRANDING •CAMPAIGN •WEBSITE • SOCIAL

We set up the Wina z RPA campaign to promote South African wines in Poland. We prepared a yearly trade show and several smaller tastings and events throughout the year.

In 2018, ten producers visited Warsaw to attend the trade show that was organised together with Wesgro. We set up the show as a full day of masterclasses led by South African winemakers and Polish wine professionals, with a complimentary tasting fair.

Leading up to the event, two of the winemakers, Reenen Borman and Gavin Bruwer, also recorded an episode for Pascal Brodnicki’s YouTube channel Tuba Smaku with 242K subscribers.

OUR TERROIR
Sommerlier Masterclass, Seoul, 2018

EVENT •CONCEPT • DESIGN

Korean sommeliers rarely can visit vineyards and spend time in the cellar, especially far away places like South Africa.

To bridge this knowledge gap, Espere, together with five South African producers and Wine Vision (WSET school in Seoul), organised a masterclass with winemakers on a live link, talking about South African terroir.

PARIS / LE CAP
Wine Tasting, Paris 2017

EVENT • CONCEPT •BRANDING • STRATEGY •WEB DESIGN • LOGO DESIGN

Together with Soif d’ailleurs in Paris and Open Wine in Cape Town, Espere organised an intercontinental wine tasting to give the Parisian audience a closer connection to South African Wine.

WHY POLAND
Seminar, Cape Town, May 2018

EVENT • STRATEGY

Together with Wesgro, Espere organised a seminar for South African producers better to understand the Polish market, trends, and culture.

During the seminar, the participants could speak directly to food and wine professionals joining in on a live link from Warsaw.

KOREAN OPPORTUNITY SEMINAR
Cape Town, Nov 2017 

EVENT • STRATEGY

Together with Wesgro, Espere organised a seminar for South African producers better to understand the Korean market, trends, and culture.

During the seminar, the participants could speak directly to food and wine professionals joining in on a live link from Seoul.

SOUTH AFRICA TODAY
Sommelier Association Tasting Warsaw, June

EVENT • STRATEGY

Together with the Polish Sommelier Association and Winosfera, Espere organised a tasting focused on contemporary South African wine exclusively for sommeliers.

South African winemakers joined directly on a live link to taste and answer questions by the sommeliers.

MINI TRADE SHOW
Seoul May 6, 2018

EVENT • STRATEGY

Together with Wesgro, Espere organised a small, intimate trade tasting in Seoul linked to a trade visit to Korea that only took the producers to a fair outside Seoul.